The StellaGuard
Advantage
Single label brand protection
Label cannot be replicated
Cost competitive vs. other smart labels
Verify product authenticity using your phone
For use on any product including food & beverage
Enhanced and personalized marketing data
The StellaGuard Label
StellaGuard smart labels provide two layers of protection. The labels feature a serialized QR code combined with a three-dimensional holographic stars embedded in a random pattern inside the label.
StellaGuard labels are made of a high tech film incorporating holographic stars, which are distributed at varying depths, positions and orientation within the substrate. Each label has a random pattern and is impossible to replicate.
Since barcodes can easily be duplicated by counterfeiters, this new smart solution makes counterfeiting virtually impossible. This capability is critical when counterfeit goods could compromise the health and safety of consumers.
Film
With holographic stars in a random pattern embedded within the label.
QR code
For connection to our AuthentiTrack serialization cloud for complete end-to-end track and trace.
Details of the StellaGuard Label Components
The Stella Guard Mobile App
How does it work?
By simply scanning the barcode, the software connects to Covectra’s cloud-based AuthentiTrack platform and verifies a product’s authenticity. It’s that simple.
The power of instant information is now in the palm of your hand:
- Point of purchase verification
- Verification in the secure Covectra cloud
- Can be linked to brand promotion/loyalty programs
- QR codes directly link to the brand owner’s site
- No costly scanning equipment needed
Stella Guard Brand Applications
Dashboard
Critical information at your fingertips
The dashboard records:
- Location of purchase
- Consumer information
- Track & trace capabilities
- Successful vs. unsuccessful scans
The dashboard offers:
- Track & trace capabilities
- Expansion capability as required
Marketing Benefits
Enhance Your Marketing Program with the StellaGuard Smart Phone Application
Consumers have come to demand and expect a personalized experience. With captured consumer information, marketers can reap the benefits of sending more relevant and personalized messages that get results. Send personalized emails, newsletters, SMS messages and surveys to test new products or measure customer satisfaction.
Stella Guard Industry Applications
A game-changing smart labeling solution to deter counterfeiters from stealing your revenue & damaging your brand reputation
Download Our eBook
The Fight Against Fakes
Learn how smart labels help you protect your revenue, brand reputation and enable you to market directly to consumers.